Projects

Solving business
challenges through
design.

FEATURED CASE STUDIES

Explore projects that show how I solve complex business challenges through scalable brand systems, packaging, eCommerce, retail, and marketing. Each case study demonstrates a strategic process designed to improve consistency, strengthen customer experiences, and support measurable business growth.

Packaging System

Developped a packaging system that unified 40+ SKUs and improved shelf presence.

Ecommerce Content System

Standardized product content across marketplaces, improving clarity, and conversion.

Trade Show Environment System

Designed branded environments that generate leads and strengthened brand impact.

Email and Social Content System

Created campaigns that increased engagement with open rates averaging 32%.