I build brand systems that make complex product portfolios easier to understand, manage, and grow.

With 20+ years of design experience, I’ve worked across packaging, ecommerce, retail, trade shows, and digital marketing — connecting individual creative assets into cohesive systems that perform across channels.

As an in-house creative lead, I manage projects from concept through production, balancing strategic thinking with hands-on execution. I enjoy solving complex design challenges and creating practical solutions that work across multiple channels.

I also use AI to streamline research, refine imagery, and improve production efficiency, allowing more time to focus on strategy, creativity, and craftsmanship.

At the heart of my work is a simple goal: create thoughtful, consistent design that helps brands communicate clearly and connect with their audiences.

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